Posted on Friday 27 July 2007
Some good news coming out on this Friday so check it out:
An article in the El Paso Times, even though its just a short blurb states that Yogoberry has plans to franchise and opened its first store outside of California in El Paso, Texas. Now I’m not exactly sure whether this is the same Yogoberry that we have in California. With all these similar names were starting to get confused ourselves. We’ll have to do more research into this.
Heres the link: Yogoberry Frozen Yogurt plans to expand into franchise
The second bit of news pertains to Cefiore, seems like they’ve been in the news a lot lately. But this is probably their marketing strategy to promote the brand over competitors. The Los Angeles Downtown News has picked Cefiore as the winner in their Editors choice for Best Frozen Treat. Now we see some marketing involved in this but there’s no wrong in marketing your product. I think Cefiore and Red Mango have done better jobs than Pinkberry of promoting their frozen yogurt.
Read the press release: Cefiore Awarded “Best Frozen Treat” By Los Angeles Downtown News
LA Downtown News article: Best Eating
I work around hollywood area and notice there is a cefiore in hollywood. Across street of chinese mann theatre! I will go check it out this weekend!