Posted on Thursday 27 September 2007
You can tell a subject is big when its covered by a large media outlet like ABC News. Picked up on this article published today regarding the grandness of the frozen yogurt wars. The article is however focused mainly on ‘Pinkberry’ of course, none the less its a good read:
Fruity Frozen Yogurt Wars Heat Up - from ABC News
Also found another interesting article about how frozen yogurt is seemingly shaping the way college kids snack.
Frozen Yogurt Captures Taste Buds and Wallets - from New University
The last article I’ll link out for the day is from The Daily Bruin covering the frozen yogurt wars going in Westwood Village. Five frozen yogurt shops have popped up in the area: Pinkberry, Red Mango, Snowberry, Berry Best, and Polar Monkey. Yeah thats right, you guys read it Polar Monkey.
Fro-yo face-off - from The Daily Bruin
Press coverage has been on the low end for awhile, but it looks like they are picking up on these frozen yogurt battles once again.